Albert Heijn is a big client of Millford and every week we get a lot of different assignments of them. The deadlines are tight, but it is certainly nice to see your work shine really fast in the stores. I always make three or four concepts, it depends on how much time I have. Here you can see a view packaging designs I designed. I always have a favorite concept, and sometimes my favorites don’t make it. Because I want to show more than only the wish of the client, I’m also gonna show you my hero’s.